Over the last couple of months, I’ve been on a white paper reading spree. I want to share with you five of my favourites.

Apparently so according to Google Trends…

I’m heading to the Channel Ten season launch tonight. I attended the same event twelve months ago. It was there that they unveiled a range of new shows. The big finale was an imported formula of a show called Masterchef. It was an apparent mix up of declining reality, formulaic cooking and out dated values served up to an discerning Gen Y. It wouldn’t stand a chance.

Here’s an example of how powerful word of mouth is. I recently watched a documentary about Bernie Madoff, the convicted operator of the Ponzi scheme which fleeced almost $65 billion from investors pockets. The following is an excerpt which demonstrates the power of trust and recommendation.

It’s not easy being liked by the people that matter.

As a social media strategist this is a primary objective for my clients. While every brief that lands on the desk is different, there are some theories which give you a pretty good idea how to generate some fans.

As a facilitator of modern communication and a gauge of popular issues, you’d assume the Facebook team would be open to dialogue with their users. Yet, finding out how to contact Facebook on the Facebook site is near impossible. When all else fails, try searching for ‘contact facebook’. This is what you will get…
Yep, listings for groups on Facebook petitioning to let them contact Facebook. It’s all a bit silly isn’t it?