If you haven’t seen me on Twitter lately there’s good reason you may have assumed I loved Vietnam a little too much and stayed to live a life working in the rice fields. While that is a fair assumption, I am indeed alive and well. However, this blog is not.
I’ve come back to a new job as an Interactive Strategist at independent agency BCM. After one and a half weeks here, I am happy to say that it is a great environment, I am surrounded by some bloody smart people and a there is a really strong passion for creative yet responsible work. So for the next few months I am headfirst into this new role. Combine this with a bunch of personal goals and a greater focus on work/life differentiation… it doesn’t leave much room for Mr.Wanker.
Unless you haven’t seen a news site, checked your Facebook or been cornered by the resident IT geek, you would have heard about Apple’s new iPad which was launched today. In essence, it is an enlarged iPod touch with full book reading, Kindle killing features. And I admit, I am a little excited.
But have Apple missed the mark when it comes to Fanboys expectations?
After going on Christmas holidays and having as little online interaction as possible, it has been really hard to get back into. And I’m not alone. I have spoken to a number of people coming back to the real world who have vowed to spend less time living their lives online and living their lives… well, normally. This is where my resolutions begin.
It wasn’t meant to end this way. I was going to finish the year off with a really meaningful post on the next big thing for 2010 or what I learnt in 2009 or some sort of top 10 list which would be easy Twitter fodder. But I’m not going to. I’m done. Spent. Signed off. 2009 is almost over and I’m happy not to poke the beast anymore.
Today marks my last day at DP Dialogue. This brings me to the end of my three and a half year stay in the De Pasquale family. For the past eight months, I’ve had the pleasure of working with Gino De Pasquale and Matt Granfield in an agency that is well ahead of its time (as well as being profitable). It’s been exciting, experimental and educational. I’ll be reaping the rewards of surrounding myself with such forward and broad thinkers for a long time to come.
You know that Hyundai i30 ad with the cop out of the first season Underbelly? He introduces us to the barista who drives a Hyundai because it suits her lifestyle? In the the 30 seconds it goes to air we’re introduced to her, learn a bit about her and meant to trust her.
“Ooh she looks friendly. I like friendly people. Oooh she’s a barista. I know lots of nice baristas. Ooooh she drives a Hyundai. I want to drive a Hyundai.”
Sadly, it doesn’t work like that. She’s an actress…