Social applications are the flavour of the month. And for good reason – they are incredibly popular. I don’t need to tell you this. But just because you have a new technology it doesn’t mean that you have to try and force it into the social square.
This thought was triggered by Google Latitude which was launched earlier this month. In a nutshell, Google Latitude tells you where your friends are at this very instant. For more info, Zoe has a nice summary here. The concept interested me and I wanted …

Here’s an idea that I think would dramatically increase conversation and involvement on blogs and forums.
I rarely view blog posts twice. Even if I comment on a blog post I won’t go back to check if my comment has sparked a reaction. And I won’t subscribe to comments as I don’t want 1000′s of emails per day. Similarly, when I respond to someone who has left a comment on my blog, I doubt whether they actually view that reply. Essentially, the conversation can be as constructive as the “pretty …

I’m a Twitter user. I wouldn’t say I was an early user but an earlier user than most. What I’m seeing is that there is a rapidly increasing number of brands, bloggers, bands using Twitter as well. I’ll term this group ‘fan cravers’ – those that rely on fans to survive.
This isn’t new. We saw this on YouTube, MySpace, Facebook and a number of other social networks. However, in the case of the other social networks, most of the fan cravers jumped on once the social network had proved …

I watched four attempted viral pieces today. All were reactions to other video’s that have become popular through online and offline communication. In my opinion, two succeeded and two failed. Naturally, the ones that succeeded got passed on and the ones that failed resulted in the sender getting a swift flick to the forehead for wasting my very precious time. Here’s why:
If the original was popular: jump on it, add to the entertainment and surprise your audience.
SUCCESS:  Real Beyonce here.A ‘fat man in lycra’ was going to be the …

It’s true, there are still 2.4 million people in Australia who claim to have never been online. That’s 14% of the population. I shall name them ‘nonlines’. While we sit up in out Twitter towers drinking LinkedIn lattes these people claim to have never used the internet. Who are these neanderthals?

54% live in capital cities (and yes, Adelaide was included as a capital city).
In terms of numbers, the most nonlines live in NSW (861,000). However, Tasmania holds the largest percentage of Nonlines with 21% of their population never having used …