Well, it has finally happened. You guru’s have overexposed yourself and look what has happened…

I went all out last week and made a prediction on the ‘next big thing’. No, it wasn’t Tony Abbott. I was talking about Foursquare. I won’t go into what Foursquare is here but Mark Pollard has a nice overview of the functionality and his experience with it here.

I just want to rattle off a few dot points on why I think Foursquare will change the marketing game for business. Here’s how…

“I’m in the area, I’ll call into your place in five minutes.”

These simple words can cause mass hysteria and panic. Whether spoken by the in-laws, a close friend or the creepy IT guy, they are cause for concern. All of a sudden we are in a mad rush to wash the dishes at the kitchen sink, change the channel from Dr Phil to Discovery Channel and scramble to put some pants on. We can’t let any visitors in the house looking like this!

It’s natural to hide how we really live and who we really are. This can be done by portraying a perfect domestic life, borrowing more money than we should or suppressing an online personality. It’s not that we’re doing anything wrong. We just have an ideal image we like to portray.

Instead of going straight for the ‘why’, uncover the ‘who’, ‘what’, ‘when’, ‘where’ and ‘how’. The answers to these questions will likely lead to the ‘why’.

I don’t know about you but I’ve been getting a little protective of my email lately. I’ve always been ruthless in removing junk which is filling up my inbox. However, my definition of ‘junk’ is changing. For me, junk has moved beyond unsolicitored mail and now includes duplicated or mass content.

Over the last couple of months, I’ve been on a white paper reading spree. I want to share with you five of my favourites.

Apparently so according to Google Trends…

It’s not easy being liked by the people that matter.

As a social media strategist this is a primary objective for my clients. While every brief that lands on the desk is different, there are some theories which give you a pretty good idea how to generate some fans.

As a facilitator of modern communication and a gauge of popular issues, you’d assume the Facebook team would be open to dialogue with their users. Yet, finding out how to contact Facebook on the Facebook site is near impossible. When all else fails, try searching for ‘contact facebook’. This is what you will get…
Yep, listings for groups on Facebook petitioning to let them contact Facebook. It’s all a bit silly isn’t it?

Earlier this week the UN released a report with the results of the Human Development Index. In short, it is the best place to live. Australia came in behind Norway as having the second highest quality of life in the world. It was a world wide news story and reported in countries including USA, UK, Korea, Canada, Ireland and India.