Earlier this month, Readers Digest released the results of their Most Trusted Brands research for 2010. Year after year, it acts as a roll call for the saints of the marketing industry. But this year was a little surprising. There were a handful of brands that spent more than their fair share of time in the naughty corner over the last twelve months.

The Cluetrain Manifesto

by Christopher Locke, Rick Levine, Doc Searls and David Weinberger

Reviewed by Gavin Heaton from Servant of Chaos

Gavin (or Mr. Chaos to you) has developed digital communication strategies for a number of global brands including McDonald’s and IBM. He is the co-publisher of The Age of Conversation and The Perfect Gift For A Man. He also preaches a powerful preso and busts a bodacious blog.

Anyway, click through to read Gavin’s thoughts on The Cluetrain Manifesto…