The Cluetrain Manifesto

by Christopher Locke, Rick Levine, Doc Searls and David Weinberger

Reviewed by Gavin Heaton from Servant of Chaos

Gavin (or Mr. Chaos to you) has developed digital communication strategies for a number of global brands including McDonald’s and IBM. He is the co-publisher of The Age of Conversation and The Perfect Gift For A Man. He also preaches a powerful preso and busts a bodacious blog.

Anyway, click through to read Gavin’s thoughts on The Cluetrain Manifesto…

As part of the Wankers Book Club I’ll be posting the best deals from the best book retailers.

The first is a code from the Book Depository which will give you 10% off all purchases.

To view the deal visit here.

Valid between 20/11/2009 and 11/12/2009.

Social Marketing: Principles and Practice

by Rob Donovan and Nadine Henley

Reviewed by Karalee Evans from Just Another PR Blog

In this book, Rob and Nadine introduce and elucidate the principles of social marketing, and illustrate these principles with examples of practical application. Rather, social marketing is the application of the marketing concept, commercial marketing techniques, and other social change techniques to achieve individual behaviour changes and societal structural change.