Comments on: 5 Ways Foursquare Will Change Business http://www.anotheradvertisingwanker.com/2009/12/02/5-ways-foursquare-will-change-business/ digital strategist waffling about advertising, digital and social media Sun, 29 Aug 2010 04:41:48 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Nathan Bushhttp://www.anotheradvertisingwanker.com/2009/12/02/5-ways-foursquare-will-change-business/comment-page-1/#comment-1534 Nathan Bush Wed, 02 Dec 2009 07:04:24 +0000 http://www.anotheradvertisingwanker.com/?p=1133#comment-1534 Great points Laura - for anyone who wants to see the Greystone profile it is here http://foursquare.com/venue/307181. Great use of the 'Special Mayor Offer'.I think it's a fair comment from the business side. Because Foursquare is not a 'conversation' - it's a listing post - it does leave business at the mercy of their customers (and potentially their competitors). Perhaps the answer is a regulation where users also comment or vote on ratings left there. Were they useful? Accurate? That would bring a greater validation to the reviews. Great points Laura – for anyone who wants to see the Greystone profile it is here http://foursquare.com/venue/307181. Great use of the ‘Special Mayor Offer’.

I think it’s a fair comment from the business side. Because Foursquare is not a ‘conversation’ – it’s a listing post – it does leave business at the mercy of their customers (and potentially their competitors). Perhaps the answer is a regulation where users also comment or vote on ratings left there. Were they useful? Accurate? That would bring a greater validation to the reviews.

]]> By: Laura Goftonhttp://www.anotheradvertisingwanker.com/2009/12/02/5-ways-foursquare-will-change-business/comment-page-1/#comment-1532 Laura Gofton Wed, 02 Dec 2009 05:44:27 +0000 http://www.anotheradvertisingwanker.com/?p=1133#comment-1532 We've just started to get involved in Foursquare at Greystone and to be honest I'm still trying to wrap my head around it so thanks for your thoughts Nathan. I like your point about Foursquare possibly replacing or at least augmenting sites like 247. From a small business perspective I wonder how Foursquare are planning on making money (and therefore charging business). I contacted them earlier in the week in an effort to claim some control of Greystone's venue listing but they said there currently isn't a facility for this although they did let us put up a special offer.My other concern is if business end up with NO control, then we are at the total mercy of our customers. While I think this is for the most part good, business loses the ability to really counteract any negative comments. For example one of the tags for Greystone is 'douchebag'. I don't know if it's a joke or not but there is no way to find out who wrote it, why, or address the issue. If Foursquare comes to be THE site for reviews, this negative aspect is concerning and will no doubt put off a lot of the ma and pa business owners you talk about! We’ve just started to get involved in Foursquare at Greystone and to be honest I’m still trying to wrap my head around it so thanks for your thoughts Nathan. I like your point about Foursquare possibly replacing or at least augmenting sites like 247. From a small business perspective I wonder how Foursquare are planning on making money (and therefore charging business). I contacted them earlier in the week in an effort to claim some control of Greystone’s venue listing but they said there currently isn’t a facility for this although they did let us put up a special offer.

My other concern is if business end up with NO control, then we are at the total mercy of our customers. While I think this is for the most part good, business loses the ability to really counteract any negative comments. For example one of the tags for Greystone is ‘douchebag’. I don’t know if it’s a joke or not but there is no way to find out who wrote it, why, or address the issue. If Foursquare comes to be THE site for reviews, this negative aspect is concerning and will no doubt put off a lot of the ma and pa business owners you talk about!

]]> By: Mark Pollardhttp://www.anotheradvertisingwanker.com/2009/12/02/5-ways-foursquare-will-change-business/comment-page-1/#comment-1529 Mark Pollard Wed, 02 Dec 2009 00:52:16 +0000 http://www.anotheradvertisingwanker.com/?p=1133#comment-1529 Thanks for the mention. Definitely excited about the opportunities for small business. Spoke to Foursquare this morning. They're hitting Facebook soon. That will spike things even more. Thanks for the mention. Definitely excited about the opportunities for small business. Spoke to Foursquare this morning. They’re hitting Facebook soon. That will spike things even more.

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