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[5 Nov 2009 | 4 Comments | ]
The Ugly Baby Effect

This story is courtesy of Katie Palmer from The Soup:
A man is speaking to a large conference. He takes the stage and says to the audience,
“Put your hand up if you have ever seen an ugly baby.”
Almost everyone in the audience raises their hand. He continues,
“Now, put your hand up if you have an ugly baby.”
No one in the audience raises their hand.
The moral? People are less likely to think negatively of something when they have been actively involved in its evolution.

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Marketing, Social Media »

[4 Nov 2009 | 3 Comments | ]
Zero Tolerance for Email Junk

I don’t know about you but I’ve been getting a little protective of my email lately. I’ve always been ruthless in removing junk which is filling up my inbox. However, my definition of ‘junk’ is changing. For me, junk has moved beyond unsolicitored mail and now includes duplicated or mass content.

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Marketing, Social Media »

[3 Nov 2009 | One Comment | ]
5 Marketing White Papers Worth Reading

Over the last couple of months, I’ve been on a white paper reading spree. I want to share with you five of my favourites.

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