Comments on: Stop Your Why’ing

By: Layla Collins

Layla Collins — Tue, 03 Aug 2010 15:34:25 +0000

google analytics also provide great data about website statisitics”,`

By: Jennifer Powell

Jennifer Powell — Mon, 05 Jul 2010 17:12:29 +0000

website analytics is so important if you want to monitor the status of your website.-,”

By: Nathan Bush

Nathan Bush — Mon, 09 Nov 2009 22:50:01 +0000

Nicely put Lozz. I think that’s a very important point – that the why needs to be discovered but as the insight not the driver.

By: Lauren Cochrane

Lauren Cochrane — Mon, 09 Nov 2009 14:00:21 +0000

Well said (as usual!) – the why, while important, is not the key question. Who and how helps you understand the why. Why is anyone interested in a campaign? It’s all about who the are, what they are talking about, in the where first. The sooner marketers understand this, the sooner we’ll have more genuine interactions in social media – with the why as the key learning to take from, not necessarily apply to, the front of the campaign.

By: Nathan Bush

Nathan Bush — Mon, 09 Nov 2009 00:56:04 +0000

Good to hear mate, glad to hear we’re thinking alike!

By: Jye Smith

Jye Smith — Sun, 08 Nov 2009 23:18:09 +0000

Great post mate. Couldn’t agree more – this is definitely where we start with our partners too.