Apparently so according to Google Trends…

I’m heading to the Channel Ten season launch tonight. I attended the same event twelve months ago. It was there that they unveiled a range of new shows. The big finale was an imported formula of a show called Masterchef. It was an apparent mix up of declining reality, formulaic cooking and out dated values served up to an discerning Gen Y. It wouldn’t stand a chance.

Here’s an example of how powerful word of mouth is. I recently watched a documentary about Bernie Madoff, the convicted operator of the Ponzi scheme which fleeced almost $65 billion from investors pockets. The following is an excerpt which demonstrates the power of trust and recommendation.

It’s not easy being liked by the people that matter.

As a social media strategist this is a primary objective for my clients. While every brief that lands on the desk is different, there are some theories which give you a pretty good idea how to generate some fans.

As a facilitator of modern communication and a gauge of popular issues, you’d assume the Facebook team would be open to dialogue with their users. Yet, finding out how to contact Facebook on the Facebook site is near impossible. When all else fails, try searching for ‘contact facebook’. This is what you will get…
Yep, listings for groups on Facebook petitioning to let them contact Facebook. It’s all a bit silly isn’t it?

Earlier this week the UN released a report with the results of the Human Development Index. In short, it is the best place to live. Australia came in behind Norway as having the second highest quality of life in the world. It was a world wide news story and reported in countries including USA, UK, Korea, Canada, Ireland and India.

Did you know that there were rules on how you could promote your Facebook page outside of Facebook? There’s a page dictating the rules of how you may do it from Facebook here. In summary…

Surely with the technology and platforms available now, there are direct, accurate and immediate ways we can gauge public opinion. Not just on daylight saving but any topic – the emissions trading scheme, internet filtering, the name of a new Vegemite or which fans want Barry Hall at their club. If I was in charge of making these decisions, I’d be taking advantage of as many tools which measure public sentiment as I can in order to cover my ass and make an informed decision.

If your name is approximately 18 characters long, it cannot be removed from ‘Suggestions’ page as the name covers the remove button

Those tweeting #heyhey during the telecast had, on average, 100 less followers than the average active Twitter user. Twitter users tweeting about Hey Hey It’s Saturday had anaverage of 154 followers. In comparison, the average active Twitter user has 255 followers.