And when the dust settles…
24 September 2009 2 Comments
…the smart brands will take advantage.
And some more that others have seen:
via Cheryl Gledhill
Thanks for the guys below who have mentioned the radio ads, let me know if there are any others we can add to this list. There’s also a few more examples over at Mumbrella with comments.
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AER Head
caz vize
Daniel Oyston
I Nevitable
James Duthie
I believe Midas had a live read on Sydney radio stations yesterday morning offering to check out your air conditioning’s dust filters and other important engine bits for $60 for the next month
Napisan (or OMO) had something very similar in the Nova news bulletins in Brisbane yesterday afternoon.
Something like “to get stains out of your clothes, like the ones caused by dust, put a cap-ful of Napisan (omo) in with your wash”.
I don’t think they currently have a sponsorship so it was a pretty good effort to get the messages on air within a day’s notice.
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Another Advertising Wanker
Nathan Bush
Interactive Strategist, BCM
Brisbane, Australia
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