http://www.anotheradvertisingwanker.com/2009/09/11/apple-keeps-it-fresh/ digital strategist waffling about advertising, digital and social media Sun, 29 Aug 2010 04:41:48 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.anotheradvertisingwanker.com/2009/09/11/apple-keeps-it-fresh/comment-page-1/#comment-919 Nathan Bush Fri, 11 Sep 2009 02:30:27 +0000 http://www.anotheradvertisingwanker.com/?p=654#comment-919 That's a great example Paul and credit to Facebook for getting that launch right. The amount of hype leading up to and after that event (and is does becaome an 'event) was really high. That’s a great example Paul and credit to Facebook for getting that launch right. The amount of hype leading up to and after that event (and is does becaome an ‘event) was really high.

]]> http://www.anotheradvertisingwanker.com/2009/09/11/apple-keeps-it-fresh/comment-page-1/#comment-918 Paul Fri, 11 Sep 2009 02:23:37 +0000 http://www.anotheradvertisingwanker.com/?p=654#comment-918 The great Facebook vanity URL had a launch date - even a launch minute - so it built anticipation and had a rapid result. Announcing that a feature will be available "over the course of the next few weeks" is far too vague for a platform that's all about the now. Better to announce with a bang and a firm launch date than frustrate users and consumers. The great Facebook vanity URL had a launch date – even a launch minute – so it built anticipation and had a rapid result. Announcing that a feature will be available “over the course of the next few weeks” is far too vague for a platform that’s all about the now. Better to announce with a bang and a firm launch date than frustrate users and consumers.

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