As most of you are aware, these experiences are happening every day on Twitter. It is taking down the barriers in accessing the people we look up to and get along with.

So when I’m explaining Twitter to a newbie, I say it’s not about…

“What are you doing now?”

Instead, it’s all about…

“Who are you talking to today?”

Red Bull have achieved unrivalled brand identity and category ownership in the energy drink market. But it is their latest exploration intomulti sized cans which I don’t agree with. The larger sizes are going to cause brand differentiation erodement and reduced cost efficiencies.

At the risk of turning this blog into a bloopers reel, today’s Essential Booby… I mean Essential Baby site might be worth a peak:

Ahh… who would have thought a light beer could put hairs on your chest?

For anyone who is interested, I have just been profiled by Denise Shrivell on Digital Ministry. It can be found here. Denise sent me through eleven questions to answer and they were not easy. While I don’t usually shy away from giving my opinion, committing to answers on the current state and future of digital media was daunting.

I’m not sure if it is a maintainance issue, a strategic approach or naivity to online social expectations but hopefully those brands using Twitter as a broadcast medium can learn something from these interactive brand accounts.

I’ve been wanting to comment on Rupert’s plan to start charging for his online news comment. Feedly is an RSS publisher which hooks into your Google (or other) RSS feeds and publishes them on a very attractive customised page. That is an online newspaper I would pay for. Luckily, I don’t have to.

I hate to be the bearer of bad news but damning, embarrassing and widespread influx of negative word of mouth won’t bring a corporation to its knees. Social media is not that powerful. Journalists, bloggers and commentators will insist that the story is the biggest downfall since Casey Donovan. In reality, brands will try to minimise the damage and get on with maximising their profit. At the end of the day, they will weather the storm and it will be business as usual.