Comments on: How To Host A Marketing Party

By: Johnny Rotten

Johnny Rotten — Tue, 14 Jul 2009 08:13:05 +0000

Five years from now, the risk-takers will be those that stick to tradittional strategies.

By: Nathan Bush

Nathan Bush — Mon, 13 Jul 2009 07:05:21 +0000

Thanks for the comments guys. Oyster, as Johnny said below, this was more an analogy about the way we interact with customers rather than specific events or functions. It’s about throwing open the doors of your brand and letting your audience choose how they want to play with you.

There’s been a number of marketing examples such as Skittles home page change ot Twitter, Dorito’s create your own TVC and Fujifilm’s Every Picture Matters. In terms of products, we have seen Firefox (and the soon to be released Google Wave) as open source, Starbucks mystarbucksidea.com and Dell’s built to order service all give the consumer the control.

Not all have gone smoothly and some have gone much better than others. But they were took a risk to be give away control in order to take engagement to the next level.

By: Johnny Rotten

Johnny Rotten — Sun, 12 Jul 2009 23:54:50 +0000

Good analogy (and strangely enough an exact replica of the two parties I attended on Saturday night).

So when it comes to setting up a popular party – you’ve got it licked. But in demonstrating that, you’ve highlighted the inherent risk – which brands would be brave enough to risk the spontanaeity/unpredictability of Josie Jones?

By: Daniel Oyston

Daniel Oyston — Thu, 09 Jul 2009 01:32:39 +0000

The thing that strikes me is the control and planning that Sally felt she needed to have in order for people to have fun (or like her?). It strikes me as the approach of someone who is not comfortable … not a good approach for a company (not being comfortable with your offering).

Nath –have you got any good examples of any surprise elements at business functions?