Today Mumbrella published an extract from News Digital Media’s Richard Freudenstein’s speech at Sydney’s Advertising & Marketing Summit. It was titled ‘If the content is good enough, people will pay’ and Freudenstein says…

“The problem is that even the best intentioned amateur blogger doesn’t hold the same standards of accuracy or accountability as a professional journalist.”

Somehow I don’t think we’ll be pulling our credit cards out of our wallets anytime soon…

An agency head of strategy once told me “If your product has something that is ‘new’, scream it. You only have one chance to be ‘new’”.

It doesn’t matter how much you try to control the conversation. If there is enough passion, rogue voices will find a way to be heard. What does matter is how you act everyday and how you respond.

The three minute television ad break will not exist in fifteen years time. I believe television’s primary revenue source will be through applications. Television networks will start offering viewers a choice of applications (widgets, plug-ins or add-ons) which will enhance their viewing experience.

I have made this mistake numerous times with football matches, the New Inventors and Bruno’s fall from grace at the MTV awards. With the final week of MasterChef upon us, don’t make the mistakes I have made and keep this Venn diagram in mind.

Sally Jenkins was throwing a party.
She laced up all of her invites and sent them out to all of her friends. She asked her friends to RSVP two weeks prior to the party and followed up a phone call the day before to confirm their attendance. They were all coming. She was chuffed. On the day of her party she spent the better half of the day cleaning her house, fluffing the cushions, shampooing the dog and arranging the cutlery. Sally made sure that she had a number of …

For a bill that is two weeks late you expect a payment demand with the warmth of a Tracey Grimshaw interview. But Virgin didn’t. They were nice. That’s why I like them. And more importantly, that’s why I paid the bill.

It seems that the pressure on physical newspapers survival has placed increased pressure on their online replicates to pick up the slack. And because online readers don’t pay a dime for the privilege it seems that it is fair that you can treat them however you want – fill their screens, pull the page away, make them wait ten seconds – it doesn’t matter, they’re getting it for free.