Sorry, it’s been a while. I’d like to say that I haven’t posted for a while because I have been out bringing democracy to Iran, locked up on a remote Australian island with swine flu or trying to legitimately organise a ute to help Mr.Rudd with his gardening. But they would be horrible lies. The boring truth is that I have dedicated the last week (and most likely the next) to transferring this blog from here to a new URL through Wordpress. Needless to say, I am about as gifted …

If you missed it last week, there was a nice piece by Sandi Tighello on Onya Magazine. The post asks Australia to put an end to the endless, empty celebrity fluff that is overtaking our media channels. From Gordon Ramsey to Claire Werbeloff – we’ve had enough. You can find the article here.
So, it was bittersweet to see the main story on WAtoday this morning covering the bloody protests in Iran. As much as it is disturbing to see and hear stories such as these, it is important to bring …

Ego is a funny thing. There were two things that happened this week which almost sent mine hurtling into the stratosphere:
1. Being ranked 44th in B&T’s Top 50 Marketing Blogs
2. Cracking the top 50 in Julian Cole’s Top 164 Australian Marketing Pioneer Blogs with #46
However, it only took one narcissistic search of my name to bring my ego crash landing on the second page of Google (just before my Twitter account)….

In all seriousness, whether or not you are precious about these rankings, it’s always nice to get a little nod …

Think you can get away with more online? Sure, it’s easier to moderate your personality in online communities. But there may be certain social media body language which community members judge you on. Here’s how…
How you describe yourself
This is the obvious one. People may get the wrong (or disturbingly, right) perception if you are still publicising the email address iloveyourmum69@hotmail, a Simpsons characterture as a profile pic and a description including the words “always up for a good time”.
What you post
You’re the first one to upload …

I read an interesting article on Errol Flynn in The Australian last weekend. You can find it here. The article explores how Flynn’s exceptinal acting skills and rebellious attitude contributed to his allure and success. It says…
“By his mid-40s his personal life had become a disaster. Married three times, he was financially crippled by alimony payments and descended into alcohol and heroin addictions. He suffered poor health due to a heart condition and was hooked on seducing young women. In 1942 he was charged with three counts of statutory rape …

No, unfortunately I didn’t have breakfast with Lily Allen. But I could have if I was quick enough. Here is another example of how Twitter can be an excellent marketing tool for small business. Lily was in Brisbane this morning looking for breakfast. She asked her Twitter following of 530,000 people for a recommendation…
lilyroseallen: Anyone know where to get a breakfast in brisbane city? Walking distance from the sofitel ?
http://twitpic.com/473ir

If the NSW Police were actually on Twitter (like they appeared to be) could they have prevented a crime this morning courtesy of Max Markson?
5pm, Monday 2nd June 2009Alain Robert aka spiderman is in town. He’s the one who climbs very tall buildings + then gets arrested!He climbs tomorrow Tuesday @10.30am
7pm, Monday 2nd June 2009Anyone interested in meeting the French spiderman he’s having a news conference at 10am@ the Marriott in College St. + then going 2 climb!
11pm, Monday 2nd June 2009@fabekeily red’s good.Celeb is Alain Robert,french spiderman who climbs …

I have had to pass this ambush of dancing, blue wigged lunatics for 1800-GOT-JUNK over the last four mornings…

These were my reactions:
Day 1:  “That’s a cheap and tacky way to get attention for a brand. Credibility just went out the window.”
Day 2: “The chicken suit and wobbler board must be next. Which marketing guru came up with this tactic?”
Day 3: “I wonder if the idiots are still going to be there? Aah yep… there they are. Again.”
Day 4: “It’s sad but I can actually remember the name and the number …