Musically, I wasn’t expecting much from the Gold Coast V Fest on Sunday. But the little marketer inside me had a little tingle happening. Thankfully, both the music and the marketing exceeded expectations.
Now in its third year the formula is pretty well known – host in summer, bring a bunch of popular and nostalgic bands to Australia, charge the punters to come, blast them with Virgin branding and break even.
Goal = Virgin is cool (just like Richard).
And in my case, it was mission accomplished. Not only was it one of …