Home » Archive

Articles Archive for January 2009

Brand Fails »

[9 Jan 2009 | No Comment | ]

The following conversation happened when we were close to the front of the drinks line at Sunset Sounds…
Chad: So off it, we’ve been in this line for 50 minutes now.Me: It seriously can’t take them this long. Everyone’s been ID’d at the gate.Dave: And it’s pretty much just beer and premix.Me: No wonder, look at what they’re doing. Pouring from cans into plastic cups.Chad: Bunch of clowns – it takes twice as long and it’s not that much safer.Dave: That’s so unsustainable.
I must admit, Dave has a higher environmental conscience …

  • Share/Bookmark

Marketing »

[6 Jan 2009 | 5 Comments | ]

I’m off to Sunset Sounds this afternoon and tomorrow night (I know, it’s Brisbane’s lame-ass version of Falls Festival). But as I was packing my fluoro short shorts, fluoro ‘insert slogan here’ t-shirt with cut off arms and fluoro headband – not really – I realised that I still have to print out a timetable to carry around with me. Paper freaks me out. Why can’t I access this directly via my phone?
The festival crowd will be the drivers of mobile entertainment content. They are the early adopters who not …

  • Share/Bookmark

Wanker Chat »

[5 Jan 2009 | 2 Comments | ]

MATT’S BLOGGER LISTOver at Zakazukha Zoo Matt Granfield has compiled The Complete List of Australian Marketing Interwebs Bloggers; Sorted By Region. I’m going to be light on praise because I work with the guy and he is killing everything at the moment – runs an award winning blog, tours the country with his band and fills out a mankini commendably. But make sure you check it out and if you’re a Brisbane blogger who’s not on the list contact Matt to be included. It would be nice to show those …

  • Share/Bookmark

Marketing »

[4 Jan 2009 | 7 Comments | ]

Just like my Dad, I considering my bathroom as a better reading room than any library. There’s something about having a 2x2m space where you can’t be disturbed and there’s no distractions. Your mind wanders. You remember relatives birthdays. You finally work out what happened in Donnie Darko. You crack the toughest brief. And then you clean up and leave.
But if we paid more attention to our actual activity in the porcelain palace we could save our own lives. Consider the following diseases, most of them deadly if not detected …

  • Share/Bookmark
Get Adobe Flash playerPlugin by wpburn.com wordpress themes