That’s Not The Same Concept… THIS Is The Same Concept!
16 December 2008 4 Comments
The new TVC for Hungry Jacks Angry Whopper burger wreaks of familiararity. This is the TVC created by MJW:
Using an opposite behaviour to demonstrate an ideal behaviour? Check. Casting a stereotypical nerd? Check. Triple M go-let-your-balls-out soundtrack? Check. Russell Crowe as a dodgy breakfast announcer inspired voice over? Check. Hmmm.
I’m not saying it is intentional… but not saying it is original.
No related posts.
You forgot something.
They’re both crappy ads.
It’s like there’s just this one voiceover guy…
that’s the classic “that’s not INSERT ADJECTIVE, this is INSERT ADJECTIVE” formula. you can virtually solve any brief with this.
not to mention another classic , the “there’s a better way to INSERT PRODUCT BENEFIT” idea. solves any brief as well.
I was leaving that open for someone like you to say Kate! And yes, in Brisbane, we have this voice over guy… and Mike Goldman. That is it.
Great pick up Nathan. They are virtually identical. “Insert product here”
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Another Advertising Wanker
Nathan Bush
Interactive Strategist, BCM
Brisbane, Australia
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