It’s been a big couple of weeks for geeks. We had the iPad earlier this month and the announcement of a new iPhone operating system this morning. Putting geekology to the side, there was one really important development for those in the advertising industry. This was the introduction of iAds. There will be some serious implications for those in advertising.

It’s fair to say that image is very important if you are President of the United States of America. It’s a serious job with serious responsibilities. The USA needs a serious person in the role. But Obama doesn’t always play the straight card and brands can learn a lot from this.

Every fortnight BCM has a bake off where three staff members are rostered to bring in sweet treats for the rest of the office. My first venture into bake off land was yesterday where I was teamed up with naked chefs Jeff and Martin. And I let them down. Badly. But is the occasional fail such a bad thing?

During pressure situations in the BCM office (such as looming material deadlines or a furious game of table tennis), it’s not unusual to hear the odd swear word being let loose. Despite this, the profanities have not yet sneaked their way into our advertising communications. But there are many campaigns out there which have a bit of fun with four letter filth. What do you think? ***king brilliant or ***king lazy?

At lunchtime on Tuesday, Brisbane went from a sunny 29°C day to a stormy, flash flooding mess. It was some crazy weather which caused some major disruption throughout the city. So, how did you find out about the damage caused by this little storm?

Was it through a mainstream news outlet?

I can hear the conversations now:

“We can use puppies. Everyone loves puppies…”

“Nope, too difficult. Never work with children or animals.”

“Well, what about using that guy from the ShamWow ad. He can sell anything!”